What they do
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Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
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| Also called: |
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Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist
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Wages
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| Market Research Analysts and Marketing Specialists* |
| Vermont - 2023 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 21.90 |
$45,550 |
| 25% |
$ 25.48 |
$53,000 |
| Median |
$ 32.00 |
$66,560 |
| 75% |
$ 40.05 |
$83,300 |
| 90% |
$ 47.70 |
$99,220 |
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| Average |
$ 33.98 |
$70,680 |
| * You're seeing information for "Market Research Analysts and Marketing Specialists" because it includes "Search Marketing Strategists" for which wage information is not available. |
| 1 What are Percentile Wages? |
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| More at CareerOneStop |
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Industries of Employment
| Market Research Analysts and Marketing Specialists* |
| United States - 2020 |
| Industry | Percent of total |
- Professional, scientific, and technical services
| 27% |
- Management of companies and enterprises
| 7% |
- Insurance carriers and related activities
| 5% |
| 4% |
- Administrative and support services
| 4% |
| * You're seeing information for "Market Research Analysts and Marketing Specialists" because it includes "Search Marketing Strategists" for which industries of employment information is not available. |
| More at BLS |
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Knowledge
| People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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- Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
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Skills
| People in this career often have these skills: |
- Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
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- Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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- Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
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- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Interests
| People in this career often prefer these work environments: |
- Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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- Investigative
Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
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- Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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Work Styles
| People in this career will do well at jobs that need: |
- Analytical Thinking
Job requires analyzing information and using logic to address work-related issues and problems.
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- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
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Tasks
| On the job, you would: |
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
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- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
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- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
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- Participate in the development or implementation of online marketing strategy.
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- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
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| More at O*NET |
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| Related Occupations
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| Career Video
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Projected Employment
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| Market Research Analysts and Marketing Specialists* |
| Vermont |
| 2020 employment |
1,042 |
| 2030 employment |
1,310 |
Annual percent change
(compounded) |
2.3% |
Annual projected job openings
(due to change and separations) |
141 |
| * You're seeing information for "Market Research Analysts and Marketing Specialists" because it includes "Search Marketing Strategists" for which projected employment information is not available. |
| More at Occupational Projections |
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Education and Experience:
| Market Research Analysts and Marketing Specialists* |
- Typical education needed for entry
Bachelor's degree
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- Work experience in a related occupation
None
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- Typical on-the-job training needed to attain competency
None
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| * You're seeing information for "Market Research Analysts and Marketing Specialists" because it includes "Search Marketing Strategists" for which education and experience information is not available. |
| Based on BLS Education and Training Classifications |
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Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
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- Physical activity is Seldom Important
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- Level of activity is Very Low
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| Low |  | High |
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Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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| Based on O*Net Job Zones and SVP |
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Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 0% |
Master's degree or
post-BA certificate | | 0% |
| Bachelor's degree | | 48% |
| Associate's degree | | 22% |
Certificate or some college,
no degree | | 26% |
High school diploma
or equivalent | | 4% |
| Less than high school diploma | | 0% |
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Abilities
| People in this career often have talent in: |
- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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- Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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- Fluency of Ideas
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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Work Activities
| In general, what you might do: |
- Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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- Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
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- Updating and Using Relevant Knowledge
Keeping up-to-date technically and applying new knowledge to your job.
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- Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
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- Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
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Detailed Work Activities
| What you might do in a day: |
- Implement advertising or marketing initiatives.
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- Collaborate with others to develop or implement marketing strategies.
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- Design websites or web applications.
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- Analyze website or related online data to track trends or usage.
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- Coordinate project activities with other personnel or departments.
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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