Data & Research
 
* ELMI Occupation Profile - Public Relations Specialists *
 
Public Relations Specialists
(O*NET 27-3031.00, SOC 27-3031)
What they do
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
 
Also called:
Communications Specialist, Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Coordinator (PR Coordinator), Public Relations Specialist (PR Specialist)
 
 
Wages
Vermont - 2023
Percentile1HourlyYearly
10% $ 19.64   $40,850  
25% $ 22.59   $46,990  
Median $ 27.95   $58,140  
75% $ 35.21   $73,240  
90% $ 41.02   $85,320  
 
Average $ 33.57   $69,820  
1 What are Percentile Wages?
More at CareerOneStop
 
Industries of Employment
United States - 2020
IndustryPercent of total
  • Religious, grantmaking, civic, professional, and similar organizations
22%
  • Professional, scientific, and technical services
20%
  • Educational services; state, local, and private
13%
  • Local government, excluding education and hospitals
5%
  • Management of companies and enterprises
4%
More at BLS
 
Knowledge
People in this career often know a lot about:
  • Communications and Media
    Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • English Language
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management
    Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
More at O*NET
 
Skills
People in this career often have these skills:
  • Active Listening
    Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking
    Talking to others to convey information effectively.
  • Reading Comprehension
    Understanding written sentences and paragraphs in work-related documents.
  • Social Perceptiveness
    Being aware of others' reactions and understanding why they react as they do.
  • Writing
    Communicating effectively in writing as appropriate for the needs of the audience.
More at O*NET
 
Interests
People in this career often prefer these work environments:
  • Enterprising
    Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
  • Artistic
    Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
  • Social
    Work involves helping, teaching, advising, assisting, or providing service to others. Social occupations are often associated with social, health care, personal service, teaching/education, or religious activities.
What are your interests? Take the O*NET Interest Profiler
 
Work Styles
People in this career will do well at jobs that need:
  • Attention to Detail
    Job requires being careful about detail and thorough in completing work tasks.
  • Integrity
    Job requires being honest and ethical.
  • Initiative
    Job requires a willingness to take on responsibilities and challenges.
  • Dependability
    Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Persistence
    Job requires persistence in the face of obstacles.
More at O*NET
 
Tasks
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
More at O*NET
 
Related Occupations
More at O*NET
 
 
Career Video
Watch at CareerOneStop with transcript or at YouTube.
 
Projected Employment
 Vermont
2020 employment 826
2030 employment 953
Annual percent change
(compounded)
1.4%
Annual projected job openings
(due to change and separations)
93
More at Occupational Projections
 
Education and Experience:
  • Typical education needed for entry
    Bachelor's degree
  • Work experience in a related occupation
    None
  • Typical on-the-job training needed to attain competency
    None
Based on BLS Education and Training Classifications
 
Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
 
  • Physical activity is Somewhat Important
  • Level of activity is Low
Importance
Low   High
Level
Compare Occupations at O*NET
 
Job Zone
Considerable Preparation Needed
  • Specific Vocational Preparation Range
    (7.0 to < 8.0) - A typical worker will require over 2 years up to and including 4 years of training to achieve average performance in this occupation.
Based on O*Net Job Zones and SVP
 
Education Level
How much education do most people in this career have?
Education level Percent of
U.S. Workers
Doctoral or professional degree
or post-MA certificate
  0%
Master's degree or
post-BA certificate
  9%
Bachelor's degree   91%
Associate's degree   0%
Certificate or some college,
no degree
  0%
High school diploma
or equivalent
  0%
Less than high school diploma   0%
More at O*NET
 
Abilities
People in this career often have talent in:
  • Oral Comprehension
    The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression
    The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity
    The ability to speak clearly so others can understand you.
  • Speech Recognition
    The ability to identify and understand the speech of another person.
  • Written Expression
    The ability to communicate information and ideas in writing so others will understand.
More at O*NET
 
Work Activities
In general, what you might do:
  • Communicating with Supervisors, Peers, or Subordinates
    Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Communicating with People Outside the Organization
    Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting Information
    Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Establishing and Maintaining Interpersonal Relationships
    Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Developing Objectives and Strategies
    Establishing long-range objectives and specifying the strategies and actions to achieve them.
More at O*NET
 
Detailed Work Activities
What you might do in a day:
  • Provide educational information to the public.
  • Develop promotional strategies or plans.
  • Write advertising or promotional material.
  • Collaborate with others in marketing activities.
  • Coach others.
More at O*NET
 
Other Resources
  • CareerOneStop
    resource for job seekers, students, businessess and career professionals
  • O*NET Online
    nation's primary source of occupational information
 
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This page includes information from the O*NET 28.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.

BLS

This page includes information produced in cooperation with the U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics and State Occupational Projections programs.

 
 
 
 
Vermont.gov State of Vermont Department of Labor